How Visitor Management Systems Can Help Promote Your Brand
Can an enterprise visitor management system really help promote the brand?
And the answer is yes!
Let’s first understand the two perspectives that help in the promotion. The first one is the marketing and the other one is the location for the same.
So, in a nutshell, marketing can be done in any geographic region, and it can be beneficial to the firm if it is done in the proper manner and also in the appropriate areas. Marketing helps the organization in creating brand awareness, increasing opportunities, formulation of strategies, sales enablement, lead generation, customer growth and retention, etc. However, in order for it to be beneficial, marketing must be done correctly.
When we talk about marketing in the right locations, we should mention that the lobby of the office building has a great opportunity for selling your company's products and services to potential customers. Because your guests will initially see the lobby or the reception area, when they enter your workplace. This is the most advantageous location to use when attempting to establish a fantastic first impression.
The majority of your potential customers will enter your office via the front door in order to complete their respective transactions. As a result, you have an obligation to deliver an experience for your visitors that is congruent with the principles that underpin your brand.
If you want to improve people's overall perception of your organization as well as your brand, the front office is the most important component to focus on. Instead of involving your guests in a manual visitor management system, this is the optimal location for marketing your products and services to potential customers. You have the opportunity to talk about the core principles of your organisation in this context, which might lead to lucrative commercial prospects.
There may not be a lot of collaboration between your marketing and visitor management departments. Nevertheless, the control of brand awareness via visitor management is one area in which this partnership has the potential to be beneficial for all parties involved. Let's take a look at how raising brand recognition may benefit from using a visitor management system.
VISIBLE BRANDING
Your brand, our product.
Though the kiosk will be provided by Vizmo, it can be customized using our technology. Your kiosk's color theme will be determined by the colors you select to use for your logo when you submit it. Your logo will appear on your front desk as soon as you complete this step.
Switching from manual logs to automated kiosks.
When a visitor first visits the lobby or reception area of your premises and finds an automated kiosk, that is the first step towards creating a great impact on the visitor. In the next step, when a visitor checks your brand name in the kiosk and also in the entire digital transactions of entry and exit, that wins all for you in terms of branding.
EXPERIENTIAL BRANDING
Establishing a positive first impression is crucial.
Send an invitation to the visitor's email and mobile phone number using your phone's messaging app. All pertinent details about the gathering would be included in the invitation. To register, all a visitor has to do is scan a QR code at the kiosk.
Make sure to inform your visitors.
Send a "Thank You" text message to your guests after they've visited your office. It's simple to add website links and workplace policy papers to the text message for visitors. Visitors will be informed if and when the host is unable to attend the meeting.
The check-in experience is quick and easy.
People despise having to wait in lengthy lines and fill out paperwork before entering a place of employment. Visitors only have to enter their information just once. Thanks to the technology of Vizmo. The system saves all of their information for the next time they arrive since they used their phone number as identification.
Visitors should be able to readily check out their own records.
Guests may check out of the workplace using their cellphones after the meeting, which promptly changes the visitor record and visitor status.
Reception isn't required for check-out.
When you choose to switch to Vizmo for a professional visitor management solution, you simply get the best. Vizmo not only helps you with automating your visitor management system and improving your branding but also provides state-of-the-art advanced solutions which will always keep you ahead in your respective business. Our team is always dedicated to providing you with reliable support. Hence, feel free to get in touch or book a 15-minute discovery call with us.
-------------------------------------------------------------------------------------------------About Author
Abhinav Gautam
Abhinav is an avid marketer at Vizmo. He is determined and works day and night to help his team, clients, and people enhance the workplace experience. His commitment towards assisting individuals and organizations in all aspects of online-offline marketing is visible in the related professional coverage he delivers.